Get in Touch
If you are an attorney, in-house counsel, or litigation team member working on a matter that involves digital marketing issues, Bill Hartzer is available to discuss whether expert analysis or testimony may be appropriate for your case.
Initial consultations are typically brief and focused on understanding the nature of the dispute, the digital marketing channels involved, and the general scope of the engagement. This helps both parties determine whether expert involvement is warranted before any formal retention occurs.
Contact Details
Helpful Information to Include
When reaching out about a potential engagement, the following information helps Bill assess the matter quickly and respond appropriately.
- Brief case overview — a short summary of the dispute and the parties involved
- Nature of the digital marketing issues — whether the case involves paid search, SEO, social media, analytics, attribution, advertising fraud, or other digital marketing topics
- Your role — whether you represent the plaintiff or defendant, and whether you are outside counsel or in-house
- Key deadlines — expert report deadlines, deposition dates, trial dates, or other scheduling considerations
- Jurisdiction — the court and jurisdiction where the matter is pending
- Engagement type — whether you are looking for a full expert witness engagement, a consulting role, a preliminary assessment, or something else
Confidentiality note: Please avoid including confidential or privileged information in your initial message, as a formal engagement and conflict check must be completed before Bill can begin reviewing case-specific materials. A brief summary of the issues is sufficient for the initial inquiry.
What Happens After You Reach Out
After receiving your inquiry, Bill follows a structured process to ensure that each engagement begins properly.
- Bill reviews your inquiry and confirms his availability and interest in the matter.
- A conflict check is performed to ensure there are no conflicts of interest.
- If no conflicts exist, a brief initial call is scheduled to discuss the case and the digital marketing issues involved.
- Based on the initial discussion, the scope and terms of the engagement are defined and documented in a formal engagement letter.
- Once the engagement is executed, Bill begins reviewing the evidence and data relevant to the matter.
Types of Matters
Bill provides expert witness services and consulting for a range of digital marketing disputes, including cases involving paid search, SEO, social media marketing, display advertising, analytics and attribution, click fraud, false advertising, trademark infringement in digital channels, traffic loss and revenue damages, and e-commerce disputes.
He works with both plaintiffs and defendants, providing independent analysis based on the evidence regardless of which side has retained him.